I’ve never been one to shy away from a strong printmaking brand (citing my Lilly Pulitzer era here), so naturally, I’ve always been drawn to the romantic, feminine, and dreamy LoveShackFancy. The primary brand is, unfortunately, out of my grad-student-nonprofit-career budget. However, over the last few months, the brainchild of founder Rebecca Hessel Cohen has solidified itself as a leader in brand partnerships. Through collaborations with some of the most popular brands across the country, LoveShackFancy cemented its status as the it-girl brand of 2025.
In addition to ideating some of the most in-demand products of the summer, LSF’s partnerships have been surprisingly accessible. The complete collab collection has been inclusive of a wide range of price points, and products are available through the partners, LoveShackFancy’s channels, and over-the-phone pre-orders via LSF stores.
Goody x Target
My first foray into the LoveShackFancy universe, and by far the brand’s most accessible collaboration, was its partnership with Wet Brush and Goody hair products at Target. The line featured a variety of hair care and self-care products, including headbands, scrunchies, hair bows, and brushes. The brushes were the classic and beloved Wet Brush line, but now featuring LoveShackFancy prints. The Goody silk scrunchies unintentionally became my favorite out of the large collection I’ve amassed. They’ve never made my hair crease or break, and the subtle pattern pairs well with my entire wardrobe.
Victoria’s Secret Pink
My favorite collab, though, is the line with Victoria’s Secret Pink. The collection feels like the perfect balance between LSF’s ultra-feminine delicacy and Pink’s ultra-comfortable athleisure. I picked up the modal maxi dress and the baby tee from the apparel line. They’re both super soft and flattering, but my greatest delight was that the baby tee’s design is fully embroidered! The pink bow is embroidered with sparkly thread, which felt like the most perfect girly touch. From the accessories line, I grabbed a bag charm and a cosmetic pouch since I can never have enough of either.
Lawless & Stanley
Since then, I’ve also picked up the Lawless lip gloss collab and one of the 30-oz Stanley’s in the newest pink floral collection. It’s actually my first Stanley; I was looking for a cup with a handle that’s slightly smaller than the typical 40oz, and I thought the pattern and bow straw topper was just darling! The Lawless lip gloss is a little lighter than I typically prefer, but the shine is remarkable, and I am pleasantly surprised with how much I like the formula since I can be picky with lip plumpers.
All in the (beaux art) details!
Up close of the Stanley packaging
Pink Embroidered Baby Tee
A perfectly pink Stanley
Pink Mini Duffel Bag Charm
Pink Cosmetic Bag
The tumbler comes in its own dust bag!
Lawless Lip Gloss
LoveShackFancy has proven that they’re the brand of the summer, paving a new level in exceeding expectations. I’m excited to see how the brand evolves, and am optimistic for a holiday season collab (or three). If you’re ready to step into the world of LoveShackFancy, stop by your local store, Sephora, or Pink to find your newest home or closet addition.
