This blog is truly a hobby for me, but when I get the opportunity to partner with brands I love, my passion project gets just a little more exciting. As a mass communications graduate student, I often analyze influencer marketing and user-generated content strategies in my coursework and examine their impact on the brand side. While Iโm far from an influencer, itโs so cool for me to be on the other side of the table and better understand the creator’s experience; it makes me better at my job by helping me create under new branding parameters, and itโs just outright fun to work on something bigger than yourself.
Getting on PR lists and participating in branded campaigns is more of a โbucket listโ โnice-to-haveโ than a โto-doโ as Iโm working on content for this page, so when two opportunities fell into my lap last month, you can imagine my surprise.
This post contains affiliate links, meaning I may earn a small commission if you make a purchase. The products featured were gifted by the respective brands, but all opinions are my own. Thank you for supporting my passion project!
Urban Decay
Earlier this semester, I wrote an article for a student publication about some of Urban Decayโs newest releases that Iโve been loving. Eyeliner is a staple in my beauty routine, and Iโm incredibly picky about my products, so it was natural for me to want to share about the new liquid and gel-hybrid eyeliners that have been legitimately perfect in my routine. A few days after the article was published, I received a DM from Urban Decay and a little more than a week later, I came home to a giant PR box from the brand!
What was inside:
- The full collection of the new Tube Job mascara
- 24/7 Liquid Stick Retractable Liner in Ruby Drip, Denim Wash, and Fluid Fig
- Face Bond Luminizer Waterproof Glow Drops For Face + Body in Mirrorball and Space Cowboy
- 24/7 Glide-On Waterproof Eyeliner Pencil in Stash and Whiskey
- 24/7 Moondust Glitter Eyeshadow Singles in Glitter Rock
- 24/7 Shadow in Overdraft, Dumb Luck, Blackout, and Ember
- All Nighter Waterproof Makeup Setting Spray
- All Nighter Glow Waterproof Setting Spray
- All Nighter Matte Waterproof Setting Spray
Emporio Armani
Iโm obsessed with all things passion fruit โ the color, the taste, the symbolism. Adding the scent to my fragrance lineup? An absolute no-brainer. The packaging being travel-sized without being a pen? Even better! After trying the Power of You fragrance just once, I fell so in love that it was the only perfume I packed for my (second) spring break on the South Carolina coast.
About the scent:
- Top Note: Passion Fruit
- Heart Note: Frangipani Accord
- Base Note: Vanilla Absoluteย
It will be a few more weeks before Iโm in full tropical, summer glow mode, but these generous gifts from Urban Decay and Emporio Armani are helping me get a head start. The biggest thank you to the teams at both brands for including me in these campaigns!
